Master of Retail Innovation Interest Form

Education

Ph.D., Purdue University
M.S., Sookmyung Women's University (Seoul, South Korea)
B.S., Sookmyung Women's University (Seoul, South Korea)

Background

Joohyung Park is an associate professor and program director for the Master of Retail Innovation degree in the Department of Retailing at the University of South Carolina. Park joined the department after receiving her Ph.D. in consumer behavior from Purdue University. Before pursuing her Ph.D., Park worked full time as a marketing researcher and a brand consultant for six years in Seoul, where she gained hands-on experience in various industries. Currently, she teaches courses in e-commerce, retail strategy, and retail entrepreneurship at USC. She is the first instructor to incorporate the Wix Certificate Program in her e-commerce course.

Park's research interests include consumer engagement in service failure and recovery, small business and entrepreneurship, CSR issues from both corporate and consumer perspectives, and technology in the omnichannel retail environment. She has published her research in leading journals such as Journal of Business Research and Journal of Retailing and Consumer Services, and was honored to receive several best paper awards from nationally and internationally renowned marketing and retailing conferences.

Research

• Service failure and recovery
• Multi-channel retailing
• Consumer's technology use
• Consumer emotion
• Socially responsible consumer behavior

Teaching

• RETL 116 – Fashion Through the Ages: 1800 AD to the Present
• RETL 268 – Principles of Fashion Merchandising
• RETL 310 – Digital Retailing
• RETL 351 – Retail Entrepreneurship
• RETL 462 – Merchandise Management Strategies
• RETL 551 – Advanced Retail Business Planning
• RETL 725 – Shoppers in the Retail Environment
• RETL 747 – Competitive Strategies in Retailing 
• RETL 799 – Thesis Preparation

Honors / Awards

• Best Conference Paper Award (2015). American Marketing Association (AMA)/American Collegiate Retailing Association (ACRA) Triennial Conference, Miami, Fla.
• Best Journal Article Award (2014). Family and Consumer Sciences Research Journal, Apparel, Textiles, and Merchandising track.
• Best Paper Nominee (2014). American Collegiate Retailing Association (ACRA) Annual Conference, Dallas, Texas.
• Best Paper Awards (2011). American Collegiate Retailing Association (ACRA) Annual Conference, Boston, Mass.
• Best Multimedia Presentation Award (2010). Global Marketing Conference (GMC), Tokyo, Japan.
• Graduate Fellowship (1997). Sookmyung Women’s University, Seoul, Korea.
• The 2nd Foundation of Sookmyung Scholarship (1996). Sookmyung Women’s University, Seoul, Korea.

Refereed Journal Articles

Park, J., Yu, H., & Kim, K. (2024). Exploring consumer value in meal kit delivery: A mixed-method approach. Journal of Consumer Behaviour, 1-19. https://doi.org/10.1002/cb.2352

Park, J., & Ha, S. (2022). Collaboration in service recovery: Control, effort, and self-serving bias. Services Marketing Quarterly, 43(1), 87-109. https://doi.org/10.1080/15332969.2021.1986617

Rosenbaum, M. S., Kim, K., Ramirez, G. C., Orejuela, A. R., & Park, J. (2021). Improving well-being via adaptive reuse: transformative repurposed service organizations. The Service Industries Journal, 41(3-4), 223-247. https://doi.org/10.1080/02642069.2019.1615897

Watanabe, N. M., Kim, J., & Park, J. (2021). Social network analysis and domestic and international retailers: An investigation of social media networks of cosmetic brand. Journal of Retailing and Consumer Services, 58, 102301. https://doi.org/10.1016/j.jretconser.2020.102301

Park, J., & Campbell, J. M. (2018). U.S. small business’s philanthropic contribution to local community: Stakeholder salience and social identity perspectives. Journal of Nonprofit & Public Sector Marketing, 30(3), 317-342. https://doi.org/10.1080/10495142.2018.1452823

Kim, J., Park, J., & Glovinsky, P. L. (2018). Customer involvement, fashion consciousness, and loyalty for fast-fashion retailers. Journal of Fashion Marketing and Management: An International Journal, 22(3), 301-316. https://doi.org/10.1108/JFMM-03-2017-0027

Brosdahl, D. J. C., Burnsed, K. A., Park, J., & Cohen, A. (2017). Reflections in the store window: U.S. women’s self-comparisons to mannequins. Journal of Business Diversity, 17(3), 34-46. https://articlegateway.com/index.php/JBD/article/view/1228

Park, J., & Campbell, J. M. (2017). US SMEs’ corporate citizenship: collectivism, market orientation, and reciprocity. Journal of Small Business & Entrepreneurship, 29(2), 120-139. https://doi.org/10.1080/08276331.2016.1256930

Campbell, J. M., & Park, J. (2017). Extending the resource-based view: Effects of strategic orientation toward community on small business performance. Journal of Retailing and Consumer Services, 34, 302-308. https://doi.org/10.1016/j.jretconser.2016.01.013

Razalan, D. M., Bickle, M. C., Park, J., & Brosdahl, D. (2017). Local retailers’ perspectives on social responsibility. International Journal of Retail & Distribution Management, 45(2), 211- 226. https://doi.org/10.1108/IJRDM-01-2016-0006

Park, J., Chung, T-L., Hall-Phillips, A., & Anaza, N. A. (2016). Loyalty to social ventures in social media: The role of social cause involvement, identification and commitment. Journal of Nonprofit and Public Sector Marketing, 28(3), 185-208. https://doi.org/10.1080/10495142.2015.1015378

Campbell, J. M., & Park, J. (2016). Internal and external resources of competitive advantage for small business success: Validation across family ownership. International Journal of Entrepreneurship and Small Business, 27(4), 505-524. https://doi.org/10.1504/IJESB.2016.075016

Hall-Phillips, A., Park, J., Chung, T. L., Anaza, N. A., & Rathod, S. R. (2016). I (heart) social ventures: Identification and social media engagement. Journal of Business Research, 69(2), 484-491. https://doi.org/10.1016/j.jbusres.2015.05.005

Park, J., & Ha, S. (2016). Co-creation of service recovery: Utilitarian and hedonic value and post-recovery responses. Journal of Retailing and Consumer Services, 28(1), 310-316. https://doi.org/10.1016/j.jretconser.2015.01.003

Chung, T-L., Ananza, N. A., Park, J., & Hall-Phillips, A. (2016). Who's behind the screen? Segmenting social venture consumers through social media usage. Journal of Retailing and Consumer Services, 28(1), 288-295. https://doi.org/10.1016/j.jretconser.2015.01.006

Park, J., & Ha, S. (2014). Understanding consumer recycling behavior: Combining the theory of planned behavior and the norm activation model. Family and Consumer Sciences Research Journal, 42(3), 278-291. https://doi.org/10.1111/fcsr.12061

Park, J-K., Han, H-J., & Park, J. (2013). Psychological antecedents and risk on attitudes toward e-customization. Journal of Business Research, 66(12), 2552-2559. https://doi.org/10.1016/j.jbusres.2013.05.048

Park, J., & Ha, S. (2012). Understanding pro-environmental behavior: A comparison of sustainable consumers and apathetic consumers. International Journal of Retail and Distribution Management, 40, 388-403. https://doi.org/10.1108/09590551211222367

Park, J., Snell, W., Ha, S., & Chung, T. (2011). Customers' post-adoption of m-services: Interest in future m-services based on consumer evaluations of current m-services. Journal of Electronic Commerce Research, 12, 165-175.

Ha, S., Chung, T., Hamilton, J., & Park, J. (2010). Moving beyond acceptance: Exploring determinants of consumer use of mobile services. International Journal of Mobile Marketing, 5, 30-42.