Education

Ph.D., Retail and Consumer Studies, University of Minnesota
M.S., Textiles, Merchandising and Fashion Design, Seoul National University
B.S., Textiles, Merchandising and Fashion Design, Seoul National University

Background

Terry (Haekyung) Kim joined the College of HRSM's Department of Retailing in fall 2024 after earning her Ph.D. in retail and consumer studies from the University of Minnesota. Her dissertation examined self-disclosure and humanlike appearance in virtual influencers, and her research focused on the effects of hyper-realistic virtual influencers on interpersonal relationships.

Kim's academic journey began at Seoul National University, where she earned both her B.S. and M.S. in textiles, merchandising and fashion design. Her master's thesis explored the impact of augmented reality on fashion product evaluation. Kim's academic excellence has been recognized with multiple awards, including the Student Academic Excellence Award and the Best Paper Presentation Award.

Throughout her career, Kim has received numerous scholarships and fellowships, such as the Peggy Matthews Fellowship and the Eminence Scholarship from Seoul National University. She has also been awarded several research grants for her innovative work on virtual influencers and consumer behavior in the metaverse. Her research interests include digital consumer behavior, retail technology, and sustainable consumption.

Kim has a robust publication record, with peer-reviewed articles in high-impact journals like the Journal of Consumer Behaviour and International Marketing Review. Her research on secondhand fashion consumption and the effects of augmented reality has been widely recognized. She has also presented her findings at various international conferences, earning accolades for her contributions to the field of clothing and textiles.

In addition to her research, Kim has significant teaching and industry experience. She has served as an instructor and teaching assistant for courses at the University of Minnesota, focusing on retail promotions and data-driven retail. Her industry experience includes internships in marketing consultancy and journalism, where she conducted market research and reported on consumer trends. Kim's leadership roles include serving as the graduate student representative on the policy & advisory committee and as the women’s president of the Seoul National University Alumni Association Minnesota Section.

Awards / Honors

• Student Academic Excellence Award (Graduate Level Individual), College of Design, University of Minnesota, 2023
• Winner of Graduate Student Research Competition, International Conference on Clothing and Textiles, Seoul, South Korea, 2022
• Best Paper Presentation Award, Korean Society of Clothing and Textiles, Seoul, South Korea, 2020
• Best Paper Presentation Award, Korean Society of Clothing and Textiles, Seoul, South Korea, 2018
• Graduated with the Highest Honor, Ranked No.1 in the Department of Textiles, Merchandising and Fashion Design, Seoul National University, Ranked No.1 in the College of Human Ecology, Seoul National University, 2018
• Best Paper Presentation Award, Society of Fashion & Textile Industry, Seoul, South Korea, 2016
• Best Bachelor's Degree Thesis Award, Department of Textiles, Merchandising, and Fashion Design, Seoul National University, 2016

Research Interests

• Digital Consumer Behavior
• Retail Technology
• Technology Mediated Communication
• Consumer-Brand Relationship
• Sustainable Consumption

Teaching

• RETL 366 – Retail Buying

Professional Affiliations

• International Textile and Apparel Association
• Korean Scholars of Marketing Science
• Korean Society of Clothing and Textiles

Research Publications

Ju, N., Kim, T. H., & Im, H. (2024).  Ju, N., Kim, T. H., & Im, H. (2024). Fake human but real influencer: The interplay of authenticity and humanlikeness in VI communication? Fashion and Textiles, 11(1), 16. https://doi.org/10.1186/s40691-024-00380-0

Kim, T. H., & Im, H. (2023). Can augmented reality impact your self-perceptions? The malleability of the self and brand relationships in augmented reality try-on services. Journal of Consumer Behaviour, 23(4), 1623-1637. https://doi.org/10.1002/cb.2296

Kim, T. H., & Kim, N. L. (2023). Believing in change: The role of implicit theory on consumer’s perception of the brand’s corporate social responsibility message. Journal of Consumer Behaviour, 22(4), 1-17. https://doi.org/10.1002/cb.2211

Kim, N. L., Jin, B. E., & Kim, T. H. (2023). Negative and positive contamination in secondhand fashion consumption: Does culture matter? International Marketing Review, 40(6), 1509-1530. https://doi.org/10.1108/IMR-01-2022-0014

Kim, N. L., Kim, T. H., & Park, J. (2023). Can data save small businesses? Benefits and challenges of data analytics adoption among small-sized clothing retailers. Applied Marketing Analytics, 9(3). https://www.henrystewartpublications.com/ama/v9

Kim, N. L., & Kim, T. H. (2022). Why buy used clothing during the pandemic? Examining the impact of COVID-19 on consumers’ secondhand fashion consumption motivations. The International Review of Retail, Distribution, and Consumer Research, 32(2), 151-166. https://doi.org/10.1080/09593969.2022.2047759

Kim, T. H., & Choo, H. J. (2021). Augmented reality as a product presentation tool: Focusing on the roles of product Information and presence in AR. Fashion and Textiles, 8(29), 1-23. https://doi.org/10.1186/s40691-021-00261-w

Kim, T. H., Lee, H. Y., Namkoong, H., Choi, S. Y., & Yang, H. S. (2020). Effect of perceived technological innovativeness on revisit and word-of-mouth intention in augmented reality store - Focusing on curiosity and fun. Journal of the Korean Society of Clothing and Textiles, 44(4), 676-690. https://doi.org/10.5850/JKSCT.2020.44.4.676