Engagement Details
MKTG 451S: Sales and Marketing in Spain
What to Expect
Location:
Barcelona and Madrid, Spain
Dates:
3/2/24-3/9/24
Course Description:
This course will help students to create sales and marketing plans and presentations in the global marketplace. The particular focus will be on Spain�s business and cultural nuances that lead to adaptations of global plans to the local markets. Students will learn to create persuasive sales and marketing presentations with a focus on creating value for business partners by aligning your marketing or sales proposal with their business goals. Concepts covered will include the five-step sales process (CASHU), Starting with The Why, Storytelling in presentations, The Power of Three, Presentation Skills, Negotiation, and adapting marketing plans to local markets.
Term: Spring
Participation Instructions: See program requirements to determine student eligibility.